Crowdsourcing/Outsourcing. The new hotness (ahhh, finally.)

I'm a tech hipster. You will tell me about (insert URL) and then I will provide you a smile and an eye roll and say, "used it last week". The same way the entire borough of Brooklyn uses this conversation rubric with music. (Only they'll tell you they've heard of whatever band months ago)

So, as a tech hipster, I always aspire to work with people that know more than me. Recently I met up with a friend that definitely does. So, I admit it, I'm totally behind in these new agencies that are popping up left and right. Here are some I have new crushes on: (please comment to share more)

bigspaceship
victorandspoils
firstborn
p.i.c.

But, no matter what, I may always be in love with Ideo . As long as they are always in love with being privately owned. ;)

And now, MY RANT:

Don't get me wrong crowdsourcing is great, but take it a step further already! Is it not already common knowledge that people work better in groups? The Berg portfolio school gets it. So, what's next?

Personally, I think ad agencies in the short future will be looking drastically different. Clients have wised up to the middlemen, and just how much that overhead costs them. They are falling in love with PR and how cheap anything digital is.

So, the only way I see agencies slashing their prices, but still yielding a profit is one word: outsource.

That word said, I'm wondering why bootB business model isn't crushing it. (Besides the fact that they put their entire website in Bradley hand font) Look at this: compete

As an aside: from dating a guy at oDesk , I do know the qualms of outsourcing. I realize the difficulty in explaining exactly how you want your Maya file rendered from halfway across the world in a different time zone, but if that's where the best 3D graphic artist lives, well... I guess the question becomes; do you want the best? (And sure one of the three pillars of production [time, money, and quality] can come into play)

But I truly believe that the term AOR is out, and in with the term project based. I think the new way of looking for a job will be explaining your skill set. The approach of; "I don't care what bus I'm on, I just want to sit in one particular seat." So the challenge for hiring managers is to pin point exactly what is great about their incoming talent and to eventually place them where they can shine.

Fingers crossed someone tasks me with interactive concepting.