8/1/08

My school is Subjective.

It is near impossible to bullshit in ad school. You either did the work or you didn't. In college I would wait till the last minute and whip out a 15 page paper, write a 10 minute long speech or even cram an entire semesters worth of knowledge into a one night study-a-thon. With all this "effort" I still ended up with a good grade point average.

Grades don't matter in ad school. Like my friend at Parson's says "if you can't sew you wont get a job." In my case I need to know my Adobies (you know, Photoshop, Illustrator and yes, even Flash).

Like all my Adobe classes at school, the copywriters sit around and throw playful insults at each other while the art directors squeeze their brains to pump out one good execution. My Flash class has so far caused me two things; eternal frustration and sudden loss of sight.

The problem with many of my classes is we're all just expected to know how to do things and then present to the class the next week.

And so, we all learn by subjective critique from our peers.

This is so different for me. In my undergrad I was first taught the subject and then expected to write the paper, perform the speech or create the project. At my school now it is just the opposite. First we create the ad and then we talk about it. In my opinion, what was all the hard work up front for? Can anyone just flat out tell me what is expected of me before I spend all week creating it?!? Just a hint would be nice :)

ugh, the love of subjectivity.

No comments: